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Naver and Netflix deepen membership partnership with focus on perks and Webtoon’s US push

They committed to ongoing talks after Naver Plus sign-ups rose 1.5 times under their free Netflix ad-tier offer

This photo, provided by Naver Corp. on June 5, 2025, shows Naver CEO Choi Soo-yeon (L) with Netflix co-CEO Greg Peters at a recent meeting in Los Angeles. (PHOTO NOT FOR SALE) (Yonhap)

Overview

  • Naver CEO Choi Soo-yeon met Netflix co-CEO Greg Peters and global partnerships head Maria Ferreras at Netflix’s Los Angeles office on June 3.
  • The collaboration allowing Naver Plus members free access to Netflix’s ad-supported service drove a 1.5-fold surge in new Naver Plus subscriptions.
  • Executives discussed broadening joint membership-based services to offer more integrated benefits.
  • Naver Webtoon Entertainment CEO Kim Jun-koo joined talks on strategies for expanding the platform into North American markets.
  • Both companies agreed to pursue further discussions through multiple channels, with project specifics to be determined.