Overview
- New app feature lets customers confirm in real time whether a caller is a genuine Nationwide colleague.
- The rollout complements the existing Scam Checker service, used by about 100,000 people and credited with stopping roughly £300,000 each month.
- Nationwide’s data attributes 17% of reported fraud cases to impersonation, with those over 65 making up 55% of victims.
- A Censuswide survey of 2,000 adults found 57% believe suspicious calls are increasing and 28% are not confident identifying genuine bank contact.
- While 53% hang up when a call seems suspicious, only 29% report the incident to their bank.