Overview

• The People's Union USA organized a one-day 'economic blackout' on February 28, urging Americans to halt all spending to protest corporate and government actions on diversity, equity, and inclusion (DEI).
• Target has become a focal point of criticism after scaling back its DEI initiatives, including ending its $2 billion commitment to Black-owned businesses and supplier diversity programs.
• Black faith leaders, including Rev. Jamal Bryant, announced a 40-day 'Target Fast' beginning March 5, urging consumers to boycott Target and sell its stock in a 'spiritual act of resistance.'
• Upcoming boycotts include week-long spending freezes targeting Amazon, Walmart, and Nestlé, with organizers encouraging consumers to prioritize small businesses instead.
• Experts suggest such boycotts may have limited immediate financial impact but could shift consumer sentiment and corporate practices if sustained and widely supported.