Nationwide Economic Boycotts Target Major Retailers Over DEI Rollbacks

The People's Union USA leads a one-day spending freeze and plans extended boycotts, with Target facing a 40-day boycott starting March 5.

The People's Union USA organized a one-day 'economic blackout' on February 28, urging Americans to halt all spending to protest corporate and government actions on diversity, equity, and inclusion (DEI).
Target has become a focal point of criticism after scaling back its DEI initiatives, including ending its $2 billion commitment to Black-owned businesses and supplier diversity programs.
Black faith leaders, including Rev. Jamal Bryant, announced a 40-day 'Target Fast' beginning March 5, urging consumers to boycott Target and sell its stock in a 'spiritual act of resistance.'
Upcoming boycotts include week-long spending freezes targeting Amazon, Walmart, and Nestlé, with organizers encouraging consumers to prioritize small businesses instead.
Experts suggest such boycotts may have limited immediate financial impact but could shift consumer sentiment and corporate practices if sustained and widely supported.