Nationwide Economic Blackout Planned for February 28 Targets Corporate DEI Rollbacks

The People's Union is organizing boycotts to protest corporate and federal actions undermining diversity, equity, and inclusion initiatives.

The People's Union, a grassroots organization, is calling for a 24-hour economic blackout on February 28, urging consumers to halt all spending to protest corporate rollbacks of DEI programs.
The movement was sparked by recent federal actions, including President Trump's executive order ending DEI initiatives in government and influencing corporate compliance with similar measures.
The blackout will target major retailers like Amazon, Walmart, and Target, with participants encouraged to support local small businesses for essential purchases instead.
John Schwarz, known as 'TheOneCalledJai' on social media, founded the People's Union to mobilize consumers and build momentum for economic activism, including future boycotts of specific corporations.
Experts suggest that while the immediate financial impact of such boycotts may be limited, their potential to mobilize communities and influence corporate reputations could have long-term effects.