Nationwide Economic Blackout Highlights Consumer Frustration Over DEI Rollbacks

Millions participate in a 24-hour spending halt to protest corporate and government actions undermining diversity and equity initiatives.

The Economic Blackout, organized by The People's Union USA, encourages consumers to withhold spending for one day to protest corporate rollbacks of diversity, equity, and inclusion (DEI) programs.
Participants are urged to avoid purchases from major corporations like Amazon, Walmart, and Target, with exceptions for small and Black-owned businesses for essential needs.
The movement responds to broader frustrations, including federal efforts under President Trump to eliminate DEI programs and corporate decisions to scale back similar initiatives.
Organizers emphasize the symbolic power of collective economic action, with plans for future boycotts targeting specific companies and extended durations if demands are not met.
Critics question the economic impact of a single-day boycott, but organizers view it as the beginning of a sustained campaign to promote conscious consumerism and accountability.