National Trust Sees Visitor Surge Despite Membership Decline

Annual report reveals a 5% rise in visitors and a shift towards single-entry tickets amid cost-of-living challenges.

Visitor numbers increased to 25.3 million in the 2023/24 financial year, a 5% rise from the previous year.
Non-member visits saw a significant 12% increase, reflecting a preference for single-entry tickets over memberships.
Membership numbers dropped by 89,000, attributed to inflation and reduced household discretionary spending.
The charity introduced the 'Explorer Pass' and offered free passes to support accessibility for all.
Record fundraising efforts and significant conservation projects marked a strong year for heritage preservation.