Overview

• Restaurants, bars and liquor retailers worldwide are marking National Tequila Day with discounted shots, premium tequila flights and special signature cocktails.
• Taco Cabana and other chains have launched mixology contests inviting enthusiasts to submit original margarita recipes for prizes including a trip to Jalisco.
• Jose Cuervo and CheapCaribbean are offering a “Tequila Lover’s Trip” giveaway to Puerto Vallarta complete with airfare, accommodations and a distillery experience.
• Mexico’s Denomination of Origin rules, enforced by the Tequila Regulatory Council, require tequila to be made from 100% Blue Weber agave in designated regions to ensure authenticity.
• Distillery tours in Jalisco and tequila-focused tourism packages are driving local economic growth by connecting visitors with agave farmers and historic production sites.