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National Taco Day Goes Live With Taco Bell’s Timed $1 Drops as Chains Unleash Deals

A move to the first Tuesday in October, coordinated by Taco Bell and the National Day Calendar after the Taco Tuesday trademark shift, is driving loyalty‑app offers with strict redemption caps.

Overview

  • Taco Bell is running four app‑only $1 Cantina Chicken Soft Taco drops today at 11 a.m., 1 p.m., 3 p.m., and 5 p.m. PT, each capped at 25,000 redemptions with a limit of one per customer.
  • Additional Taco Bell activations include 500 limited‑edition T‑shirts at 9 a.m. PT, $5 off Party Packs in‑app all day, and at 7 p.m. PT a draw for 100 $160 gift cards billed as a year of Taco Tuesdays.
  • Delivery customers can get a buy‑one‑get‑one‑free taco offer via DoorDash, with availability and participation varying by location.
  • Salt & Straw’s Tacolate dessert collaboration with Taco Bell has returned, available at shops and for nationwide shipping in packs of six.
  • Major chains and regional spots are running loyalty‑tied specials today and this week—including Moe’s $2 tacos (limit three), Jack in the Box two free tacos with a $1 purchase, Del Taco’s Oct. 7–9 free taco with $10 via its app, and Zaxby’s free taco for the first 10,000 code redemptions—often with one‑per‑customer limits.