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National Taco Day Brings $1 Taco Drops at Taco Bell as Chains Roll Out One-Day Deals

The holiday’s new first‑Tuesday slot lets brands lean on loyalty apps and limited redemptions to pull in value‑seeking customers.

Overview

  • Taco Bell is running four app‑only $1 Cantina Chicken Soft Taco drops today at 11 a.m., 1 p.m., 3 p.m. and 5 p.m. PT, with 25,000 redemptions available at each time for Rewards members.
  • The brand’s National Taco Day schedule also includes 500 limited T‑shirts at 9 a.m. PT, $5 off Party Packs all day in the app, and 100 $160 gift cards at 7 p.m. PT described as a year of Taco Tuesdays.
  • DoorDash is offering a buy‑one‑get‑one‑free tacos promotion on Taco Bell deliveries tied to today’s celebration.
  • Other chains are stacking short‑run offers, including Moe’s $2 tacos (limit three), El Pollo Loco’s three tacos for $5, Jack in the Box’s two free tacos with a $1 purchase, Del Taco’s free taco with $10 purchase Oct. 7–9, Rubio’s free taco with purchase Oct. 6–12, and Chuy’s $1 add‑ons with a costume‑based free entrée.
  • National Taco Day was moved from Oct. 4 to the first Tuesday in October after Taco Bell worked with National Day Calendar following Taco John’s relinquishment of the “Taco Tuesday” trademark.