Overview

• A 30-second spot debuted on September 1 during a peak Coronation Street break, kicking off a TV and multiplatform rollout across streaming, outdoor, social and print.
• Operator Allwyn brought back the giant golden pointing hand first introduced in 1994 and phased out from TV ads in 1999.
• The advert was directed by Dave Meyers, known for high-profile music videos.
• Cameos include Gary MacDonald, who won £5,208,504 in April 2025 and has since retired and married, alongside past winners Sarah Cockings (2005) and Chris and Geraldine Bradley (2006).
• Allwyn says the refreshed Lotto push aims to inspire ‘what if’ moments by showing real-life outcomes and reconnecting longtime fans with a familiar tagline.