National CineMedia Shares Surge on Strong Q4 Results and $100M Buyback Plan

The cinema advertising leader reports increased revenue and advertiser activity, signaling a robust recovery post-bankruptcy.

National CineMedia's shares surge following a robust fourth-quarter financial performance, including better-than-expected revenue and a $100 million share repurchase program.
The company reported an increase in national advertising revenue by 2% year-over-year, driven by a 14.1% increase in utilization.
Despite a challenging advertising market, National CineMedia saw a 43% increase in active national advertisers and record revenue per attendee.
After completing a financial restructuring and exiting Chapter 11 bankruptcy last summer, the company significantly reduced its debt load.
CEO Tom Lesinski emphasized the continued strong consumer demand for cinema and the strategic importance of cinema for advertisers, especially with the box office reaching its highest point since 2019.