National Association of Theatre Owners Rebrands as Cinema United

The rebranding reflects a renewed mission to promote moviegoing and support theaters globally, as the industry invests in modernization and prepares for CinemaCon 2025.

• Cinema United, formerly the National Association of Theatre Owners, represents over 32,000 U.S. movie screens and more than 30,000 screens in 88 countries.
• The rebranding aims to emphasize the organization's commitment to revitalizing the communal moviegoing experience and supporting exhibitors worldwide.
• Theater owners are investing over $2.2 billion to modernize 21,000 screens in the U.S. and Canada over the next three years, upgrading technology and amenities.
• Cinema United highlights that most of its members are small businesses facing challenges similar to other small enterprises globally.
• The annual CinemaCon conference will showcase upcoming films from major studios, aiming to boost audience attendance and industry recovery.

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