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Natasha Gregson Wagner Relaunches L’Amour Mēre With Daughter Clover as the Face of the Brand

The family-led relaunch channels private grief into storytelling through scent.

Overview

  • People and HELLO! report the line returns as L’Amour Mēre with three fragrances: Natalie (gardenia), C-Love (rose, a nod to Clover), and Lyublyu (Russian for “love,” honoring her grandmother).
  • Natasha and 13-year-old Clover star together in a new photo campaign shot by Jonathan Ressler.
  • Gregson Wagner frames the project as part of reclaiming Natalie Wood’s story, complementing her 2020 memoir and HBO documentary.
  • She says stepfather Robert Wagner, now 95, supported her through loss and once told her he “never thought you would make it” after her mother’s death.
  • Natasha notes Clover is increasingly curious about her grandmother’s fame and recently watched Wood’s 1961 film Splendor in the Grass.