Overview

• Archer announced her exit from Kensington Palace on July 9 after a 15-year tenure as Princess Kate’s personal assistant.
• She rebranded her Instagram by making it public, updating her bio to “Luxury Consultancy,” and linking to a forthcoming website.
• Her follow list has been pared down to remove Meghan Markle’s account, the Duchess’s As Ever brand, and key associates including Daniel Martin, Delfina Blaquier, Heather Dorak, and Highbrow Hippie.
• Despite trimming some connections, Archer retains ties to the monarchy by following the official accounts of Prince William, Princess Kate, King Charles III, Queen Camilla, Princess Eugenie, and Edoardo Mapelli Mozzi.
• Her strategic social media overhaul underscores her shift from royal aide to independent consultant focused on luxury styling and brand management.