Overview

• Natasha Archer stepped down in July 2025 from her role as senior private executive assistant to Prince William and Princess Kate to launch a private luxury consultancy.
• She joined the royal household in 2010 as a personal assistant and rose to the position of senior private executive assistant in 2022.
• Archer was honored with the Royal Victorian Order in 2019 for her dedicated service to the royal household.
• She is credited with driving the 'Kate Middleton Effect' by championing British designers, pioneering sustainable dressing practices, and contributing over $1 billion annually to the UK economy.
• Her departure coincides with Princess Kate’s gradual return to public engagements following her recovery from cancer, and palace staff have extended their best wishes for Archer’s next chapter.