Overview

• The Lakers released the 70-second short on Wednesday across official channels under the title “Forever Iconic: Purple and Gold Always.”
• On-screen appearances include LeBron James, Luka Dončić, Magic Johnson, Shohei Ohtani, actress Brenda Song, and designer Jeff Hamilton.
• The film weaves in tributes to Kobe Bryant, including Dončić shouting “Kobe!” on a towel shot and archival footage of a Bryant game-winning buzzer beater.
• Natalia Bryant described the project as a collaborative effort to capture the team’s impact in Los Angeles and worldwide.
• The release lands less than two weeks before the Lakers’ Oct. 21 regular-season opener against the Warriors and follows Bryant’s May graduation from USC’s film program.