Overview

• The Los Angeles Lakers released the short on their YouTube channel on Wednesday as part of new season promotion.
• The piece marks Bryant’s first project as a creative director after graduating cum laude from USC’s film program in May.
• Cameos include LeBron James, Luka Dončić, Magic Johnson, Shohei Ohtani, actress Brenda Song and designer Jeff Hamilton.
• The film features archival footage of Kobe Bryant’s game‑winner and a scene of Dončić tossing a towel while calling “Kobe.”
• Bryant said the collaborative project aims to reflect the Lakers’ impact in Los Angeles and around the world.