Overview

• The May 26 Coca-Cola 600 at Charlotte Motor Speedway was the first NASCAR Cup Series race aired exclusively on Amazon Prime Video under a seven-year, $7.7 billion media rights deal.
• Prime Video’s coverage drew about 2.6 million viewers—down from the 3.9 million who watched the full-distance 2022 race but in line with the 3.1 million during the rain-shortened 2024 event.
• The median age of Prime Video viewers was 56, approximately six years younger than the 62-year median for traditional linear TV broadcasts.
• Critics and fans praised production features such as a double-box display during commercials, lively pre- and post-race segments, and interviews with race winner Ross Chastain, runner-up William Byron and team owner Justin Marks.
• NASCAR executives view the initial streaming figures as a baseline for growth, anticipating that success on Prime Video could attract new sponsors and reshape the sport’s media landscape.