NASCAR to Seek New Title Sponsor as Xfinity Ends Decade-Long Partnership in 2025

Comcast's Xfinity will remain a NASCAR Premier Partner and introduce a new 'Fastest Lap' program while stepping back from its secondary series sponsorship.

• Comcast's Xfinity brand will conclude its title sponsorship of NASCAR's secondary series after the 2025 season, ending an 11-year partnership started in 2015.
• Xfinity will continue as one of NASCAR's Premier Partners, maintaining its association with the Cup Series and introducing initiatives like the 'Fastest Lap' program awarding points to drivers with the fastest race laps.
• The NASCAR Xfinity Series, now broadcast exclusively on The CW through 2031, will need a new title sponsor for 2026, marking a significant shift in NASCAR's sponsorship model.
• Xfinity's decision follows broader changes in NASCAR's sponsorship landscape, with other major brands like GEICO and Monster Energy also stepping back in recent years.
• NASCAR leadership has expressed optimism about finding a new partner to bring fresh energy and innovation to the series while continuing to enhance fan engagement.

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