Overview

• NASCAR Cup Series races on Amazon Prime Video averaged 2.27 million viewers through Charlotte, Nashville and Michigan, down 21% from the 2.88 million average on FOX and FS1 last season.
• Viewership among adults 18–34 jumped 32%, and audiences aged 18–49 and 25–54 rose by 11% and 21%, respectively, highlighting growth in younger demographics.
• Fans aged 55 and over declined by 40%, contributing to a median Prime Video viewer age of 56.5 compared with 62.8 on traditional TV networks.
• Under NASCAR’s new seven-year media rights agreement (2025–2031), NBC will air 14 races while Amazon Prime Video and TNT Sports each hold rights to five Cup Series events.
• Warner Bros. Discovery’s plan to split its global networks division—and shoulder much of its debt—raises doubts about TNT Sports’ ability to maintain its current NASCAR schedule, potentially opening the door for Amazon to expand its race slate.