Overview

• The tournament will take place during the summer, integrated into the existing NASCAR Cup Series schedule.
• Seeding will be determined by three races broadcast on Amazon Prime, with the tournament airing on TNT.
• The concept was inspired by the NBA’s successful in-season tournament and aims to boost fan engagement.
• Denny Hamlin initially proposed the idea, which gained momentum during media rights negotiations.
• NASCAR's new media partners include Amazon Prime and TNT, with Dale Earnhardt Jr. joining as an analyst.