NASCAR Introduces In-Season Tournament for 2025

New 32-driver, five-race competition to feature head-to-head matchups and a $1 million prize.

The tournament will take place during the summer, integrated into the existing NASCAR Cup Series schedule.
Seeding will be determined by three races broadcast on Amazon Prime, with the tournament airing on TNT.
The concept was inspired by the NBA’s successful in-season tournament and aims to boost fan engagement.
Denny Hamlin initially proposed the idea, which gained momentum during media rights negotiations.
NASCAR's new media partners include Amazon Prime and TNT, with Dale Earnhardt Jr. joining as an analyst.