Overview

• During the morning rush on September 24, the company bonified tolls on major highways in both cities, allowing thousands of vehicles to pass free.
• Naranja X framed the move under its “40 años levantando barreras” campaign as a tangible expression of removing obstacles to financial access.
• CMO Silvana Jachevasky called the action a “metáfora viva” of the company’s four‑decade focus on opening access to credit and digital money management.
• The anniversary effort includes special customer benefits centered on Smartes and Viajes Naranja X for a base the company reports at more than 9 million people.
• Company metrics highlight 16 million cards issued, about 10 million QR payments monthly, a network of 150,000 merchants, 112 branches, over 2 million clients taking loans in the past year, more than 3 million creating 23 million Frascos, and 1.2 million using insurance products with 100% in‑app contracting.