Overview

• eSignature is used by 79% of respondents and social media by 75%, with drone photography at 52%.
• AI use is now routine for many agents: 20% use it daily, 22% weekly, 27% monthly, and 32% have not yet used it.
• ChatGPT is the most common AI tool at 58%, followed by Google’s Gemini at 20% and Microsoft Copilot at 15%.
• Reported business impact from AI is uneven, with 17% seeing a significant boost, 33% moderate gains, 46% no change, and 4% negative effects.
• Clients respond positively to technology 82% of the time, while 67% say brokerages provide needed tools yet many still pay monthly out of pocket, and only 25% engage with crypto with 9% reporting client crypto inquiries.