Overview
- NAR told MLSs to evaluate compliance case by case, focusing on any transmission of MLS data to unauthorized parties, participant control of the display, and local disclosure requirements.
- The association noted that displaying MLS data in mobile apps is allowed under existing IDX policy.
- Zillow says the ChatGPT experience is a Zillow‑controlled display with required attributions and that it maintains 100% control to protect MLS data and meet IDX standards.
- Some industry professionals question whether OpenAI effectively hosts MLS data through the integration, a characterization Zillow rejects.
- OpenAI’s new in‑ChatGPT app ecosystem enables users to access Zillow within ChatGPT, and MLSs may seek more information before deciding on any enforcement actions.