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NAPA's Centennial Gold Livery Faces Fan Backlash During NASCAR Celebration

The 100th anniversary tribute features gold cars driven by Chase Elliott, Daniel Hemric, and Brad Sweet, but fans criticize the design for lacking visual impact.

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Overview

  • NAPA Auto Parts is celebrating its 100th anniversary with gold-liveried cars across NASCAR's Cup, Truck, and dirt series at Texas Motor Speedway this weekend.
  • Chase Elliott will drive a golden No. 9 car in the Cup Series Wurth 400, with Daniel Hemric and Brad Sweet also running gold NAPA cars in their respective events.
  • Elliott credits NAPA's sponsorship, which began in 2014, as career-defining, enabling his Xfinity and Cup Series championships and full-time racing career.
  • The gold livery has drawn widespread criticism online, with fans describing the design as dull and lacking the celebratory shine expected for such a milestone.
  • NAPA's enduring presence in motorsport sponsorship, spanning over two decades, contrasts with the declining trend of long-term corporate backing in NASCAR.