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yesterday

Naomi Watts Unveils 'Hotter Than Ever' Campaign to Redefine Midlife

Featuring citywide posters alongside a manifesto reframing menopause as a reawakening, the campaign seeks to break stigma.

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Overview

  • Watts launched the 'Hotter Than Ever' campaign on June 20, 2025, through her wellness brand Stripes Beauty, which she founded in 2022 to offer holistic menopause solutions.
  • The campaign’s manifesto recasts midlife as a reawakening rather than a crisis, encouraging women to embrace aging and reject societal shame around menopause.
  • Large-scale posters across New York City aim to drive awareness about menopause and redefine what it means to thrive after 50.
  • Stripes Beauty is offering a limited-edition 'Hotter Than Ever' hat with purchases over $100 to engage customers in the initiative.
  • Ten advocates—including comedian Chelsea Handler and OB/GYN Dr. Somi Javaid—are featured to amplify menopause visibility through humor, journalism and medical expertise.