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Naomi Osaka Falls in US Open Semifinal, Says Missing Her Self‑Themed Labubu Reveal Hurt Most

The bespoke collectibles, made as playful tributes to tennis pioneers, became a defining thread of her comeback run.

Overview

  • Osaka lost to Amanda Anisimova 6-7 (4), 7-6 (3), 6-3 in the semifinals, ending her deepest major run since returning from maternity leave.
  • She said the planned final-day Labubu would have depicted herself in last year’s green outfit with a bow, joking that missing that reveal stung more than the defeat.
  • Across five matches she introduced new Labubus honoring icons, including Billie Jean Bling and La‑Billie‑Bu (Billie Jean King), Arthur Flashe (Arthur Ashe), Althea Glitterson (Althea Gibson) and Andre Swagassi (Andre Agassi).
  • The Labubu character originates with artist Kasing Lung and Pop Mart, while Osaka’s bespoke versions were hand‑finished by A‑Morir with thousands of crystals, with reports citing roughly $250–$495 per piece.
  • Osaka also wore co‑designed Nike kits in red for night and lilac for day, and the USTA printed a novelty credential for her Billie Jean Bling doll that does not work with venue scanners.