Overview
- The tribunal’s decision ends a last‑chance Scop bid backed by Revive and most employees that aimed to preserve roughly 300 to 370 positions.
- Public pledges reached about €20 million, including €5 million from the state and additional support from the region and Orléans Métropole, short of the €20–25 million restart needs and without firm bank financing.
- The liquidation jeopardizes the Brandt, De Dietrich, Sauter and Vedette marques and affects two factories in Centre‑Val de Loire and a service center near Paris.
- Regional president François Bonneau called the ruling a shock for industry, and the economy ministry voiced deep regret over the loss of a national industrial name.
- Brandt, owned by Algeria’s Cevital and generating about €260 million in revenue, struggled with a prolonged slump in large‑appliance sales linked to the housing market, with industry volumes down 3.9% last year.