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Nano Banana’ Propels Gemini to No. 1 as India’s Viral AI Photo Trend Triggers Record Growth and New Scrutiny

Google tests detection tools, touts watermarks, faces fresh privacy questions.

Overview

  • Appfigures data shows Gemini topping free app charts in India on both iOS and Google Play, with daily installs there jumping from 55,000 on Sept. 1 to 414,000 on Sept. 13, and coverage reports it has also reached No. 1 on the U.S. and U.K. App Store.
  • Google says India is the largest market for Nano Banana use, with locally driven trends like retro Bollywood saree portraits, 3D figurines, landmark backdrops, and ‘with world leaders’ or historical‑scene images fueling global virality.
  • Nano Banana (Gemini 2.5 Flash Image) can blend multiple photos, preserve subject likeness for character consistency, and perform targeted, natural‑language edits using Gemini’s world knowledge.
  • Google applies a visible diamond watermark and embeds an invisible SynthID marker in outputs, and it is testing a detection platform with researchers with a consumer checker planned.
  • Privacy remains a central concern as Google’s terms allow uploaded content to improve models unless users opt out of AI training, with journalists warning about data breaches, third‑party sharing, and phishing tied to the trend.