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3h ago

NaMo App Launches Seva Parv 2025, 15-Day Digital Seva Drive From Sept 17 to Oct 2

AI-made greetings, gamified tasks and a virtual showcase aim to spur mass participation.

PM Modi
The nine interactive activities, including Sabka Saath, Sabki Seva, which enables users to pick from predefined tasks such as tree plantation and blood donation (Representative photo)

Overview

  • The initiative went live on Sept 17 to mark Prime Minister Narendra Modi’s birthday and concludes on Gandhi Jayanti on Oct 2.
  • Seva Parv 2025 comprises nine interactive activities that span service tracking, quizzes, a virtual exhibition and personalized content.
  • The AI Shubhkamna Reel generates custom video greetings after users share basic details such as their name, profession and schemes they have availed, producing AI-written scripts and audio for download and sharing.
  • The Sabka Saath, Sabki Seva module lists 15 predefined acts of service, invites selfie uploads as proof, and recognizes participants through a Seva Leaderboard and personalized certificates.
  • A virtual exhibition on Modi’s life, the Main Bhi Modi mosaic made from participant selfies, a curated book collection, new merchandise and a real-time World Wishes feed round out the app campaign, which runs alongside the BJP’s Seva Pakhwada service drive.