Nagaland BJP Launches 90-Day Atmanirbhar Bharat Drive Led by Deputy CM Y. Patton

The state campaign mirrors Prime Minister Modi’s push to steer festive-season purchases toward Indian-made goods.

Overview

BJP Nagaland formally launched the Atmanirbhar Bharat Sankalp Abhiyan in Kohima on Monday as part of a nationwide effort that began on September 25.
Deputy Chief Minister Y. Patton urged citizens to choose locally made products to strengthen the economy and celebrate Indian culture.
Patton identified three guiding pillars for the effort: Swadeshi, Swabhasha and Swabhusha.
He linked the campaign to Modi-era programs including Make in India, Startup India, ODOP, GeM and ONDC, along with defence indigenisation.
The call of “Har Ghar Swadeshi, Ghar-Ghar Swadeshi” was presented as both a mission and a shared resolve.