Overview

• A BBC spokesperson confirmed there will be no new cookery series with Hussain for now, closing a decade-long collaboration that began after her 2015 Bake Off win.
• In a late-June Instagram video, Hussain criticised the pressure to remain constantly thankful, saying gratitude had become “something I was expected to wear like a uniform” and “shouldn’t be a muzzle.”
• She emphasised that her career is the result of “hard work, determination, through talent” rather than luck or benevolence.
• Public figures including Annie Lennox, Fearne Cotton, Rahul Mandal and Amir Khan publicly supported her stance against enforced gratitude.
• The BBC stated Hussain remains “a much-valued part of the BBC family,” while she hints at upcoming ventures designed to showcase her authentic voice and creative vision.