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Nadiya Hussain Ends BBC Cookery Partnership, Criticizes Network’s Opacity

The former Bake Off winner reports receiving no clear cancellation reason under BBC’s enforced gratitude policy; she is preparing to relaunch her career independently.

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Overview

  • The BBC confirmed it decided not to recommission Hussain’s cookery series after a decade-long partnership, offering no definitive explanation despite strong ratings.
  • She said the broadcaster asked her to claim she was leaving to focus on “different projects,” a description she rejected as untrue.
  • Hussain accused the BBC of valuing her only as a “neutral” persona, boxing her into a “very neat box” that stifled her authenticity.
  • She disclosed enduring long-running death threats and graphic online harassment following her public critique of the corporation.
  • Hussain has severed ties with agents and management to handle her career herself and seek new platforms for her authentic voice.