Overview

• The NAACP's 'Black Consumer Advisory' encourages Black Americans to redirect their $1.7 trillion annual purchasing power toward companies maintaining strong DEI policies.
• The advisory lists companies such as Walmart, Meta, and McDonald's as having reduced DEI initiatives, while praising Delta Air Lines, Apple, and Ben & Jerry's for reaffirming their commitments.
• The initiative urges consumers to support Black-owned businesses, demand corporate accountability, and advocate for policies promoting workplace equity and supplier diversity.
• The NAACP argues that rollbacks in DEI efforts harm Black communities and undermine progress toward equitable economic systems.
• This call to action follows federal and corporate moves to scale back DEI programs, with the NAACP highlighting these actions as threats to civil rights and economic progress.