NAACP Urges Black Consumers to Boycott Companies Scaling Back DEI Efforts

The civil rights organization calls for economic action to hold corporations accountable for retreating on diversity, equity, and inclusion commitments.

The NAACP's 'Black Consumer Advisory' encourages Black Americans to redirect their $1.7 trillion annual purchasing power toward companies maintaining strong DEI policies.
The advisory lists companies such as Walmart, Meta, and McDonald's as having reduced DEI initiatives, while praising Delta Air Lines, Apple, and Ben & Jerry's for reaffirming their commitments.
The initiative urges consumers to support Black-owned businesses, demand corporate accountability, and advocate for policies promoting workplace equity and supplier diversity.
The NAACP argues that rollbacks in DEI efforts harm Black communities and undermine progress toward equitable economic systems.
This call to action follows federal and corporate moves to scale back DEI programs, with the NAACP highlighting these actions as threats to civil rights and economic progress.