Mytheresa Acquires Yoox Net-a-Porter from Richemont for €555 Million

The deal aims to create a leading multi-brand digital luxury group by integrating YNAP's luxury division into Mytheresa.

Richemont will receive a 33% equity stake in Mytheresa in exchange for selling YNAP, while also providing a €100 million credit facility.
Mytheresa plans to separate YNAP's off-price division, including Yoox and The Outnet, to streamline operations and enhance profitability.
The acquisition is expected to close in the first half of 2025, pending antitrust approvals, and will not require shareholder approval.
Mytheresa aims to maintain distinct brand identities for its storefronts, including Mytheresa, Net-a-Porter, and Mr. Porter, while sharing infrastructure.
Mytheresa's stock surged following the announcement, reflecting market confidence in the strategic benefits of the acquisition.