MyPillow CEO auctions equipment and merchandise amidst retailer boycott and financial losses
- MyPillow CEO Mike Lindell is auctioning off surplus equipment and merchandise due to retailers dropping his products.
- Retailers stopped selling MyPillow due to Lindell's promotion of election fraud conspiracy theories.
- MyPillow has lost $100 million in revenue and Lindell says this is due to "cancel culture."
- The auction includes pillow making equipment, computers, furniture and other random merchandise.
- MyPillow is shifting to direct-to-consumer sales but may need to replace equipment if major retailers return.