Overview

• Glamstream is now accessible via a floating action button in the Myntra app, merging entertainment and e-commerce in one experience.
• The service debuts with Badshah’s “Jordan,” India’s first shoppable multi-brand music video featuring 17 instantly purchasable looks.
• Its library offers over 500 hours of bite-sized content from more than 100 celebrities, including 15 exclusives and 4,000+ shared episodes.
• Content from the Ultimate Glam Clan community of over 1 million shopper-creators complements celebrity and influencer videos to drive trend discovery.
• Early influencer and shopper reactions have been positive and Myntra is preparing to roll out additional exclusive shows in the coming weeks.