Overview

• Glamstream went live on July 4 in an initial test phase and is accessible via a floating button on the Myntra app home screen.
• The feature offers over 500 hours of video content, including 15 exclusive shows and more than 4,000 episodes starring over 100 public figures.
• Each video contains embedded product links or interactive trays that allow users to purchase showcased items instantly within the app.
• Content is drawn from top-tier media productions and the Ultimate Glam Clan community, which comprises over one million registered shopper-creators.
• Myntra aims to achieve a 15 percent uplift in user engagement, improve conversion rates by more than 20 percent and double its content-driven commerce revenue.