Overview

• Myntra Global has officially gone live in Singapore, offering 35,000 styles from more than 100 Indian brands in categories like apparel, footwear, and home décor.
• The platform aims to cater to the Indian diaspora in Singapore, leveraging organic traffic insights showing 30,000 monthly users from the country.
• Orders will be shipped directly from India via third-party logistics providers, with delivery times ranging from 4 to 7 days.
• Myntra plans to refine its cross-border logistics model and gather consumer insights before considering expansion into other international markets.
• This marks Myntra's first direct-to-consumer international venture, differing from earlier partnerships in the Middle East by maintaining full ownership of the customer experience.