Overview

• Since its May 19 launch in Singapore, Myntra Global has recorded rising user engagement, strong average order values and a notable return rate.
• The platform is targeting Singapore’s 650,000-strong Indian diaspora and has already attracted 30,000 organic users from the city-state.
• As part of its strategy, Myntra will study consumer behaviour, product selection and brand performance in Singapore before entering new markets.
• In India, where e-fashion penetration remains below 15 percent, Myntra plans to expand its lifestyle offerings to over 100 million customers and reinforce its market leadership.
• Gen Z shoppers are a priority segment for Myntra, which is focusing on trendy fashion, personalized discovery and a seamless shopping experience.