Overview

• Klass shared a series of photos on her Instagram from a summer holiday showing her in a white bikini and captioned the post 'forever partial to a white bikini'.
• The snaps echo her 2006 I’m A Celebrity…Get Me Out of Here! jungle shower moment that first cemented the white bikini as her trademark.
• She revived the signature swimwear again during her 2023 All Stars victory in South Africa, turning it into a commercial venture that reportedly sells one bikini every 45 seconds.
• Klass originally auctioned the 2006 bikini for £7,500 to support charity, and she has since used the imagery to secure presenting roles and endorsements.
• At 47 and a mother of three, she continues to use the white bikini to promote body confidence and maintain audience engagement on social media.