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yesterday

My Melody & Kuromi Debuts at No. 2 on Netflix’s Global Non-English Shows Chart

Netflix’s all-at-once release of the Sanrio spin-off delivered strong family viewership spikes, underscoring its push into handcrafted Japanese animation.

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Overview

  • My Melody & Kuromi debuted at No. 2 on Netflix’s Global Top 10 Non-English Shows chart for July 21–27, trailing only Squid Game Season 3.
  • In its first week, the 12-episode stop-motion series generated 4.3 million views and 11.8 million hours of watch time.
  • The series surpassed third-week metrics for Dandadan Season 2, which logged 3.1 million views and 5.2 million hours.
  • Produced by Toruku Studio under WIT Studio to mark My Melody’s 50th and Kuromi’s 20th anniversaries, each episode runs 11 to 17 minutes.
  • With all episodes released on July 24, viewership is expected to wane in the coming weeks without new content.