Overview

• Mixed-breed dogs rank as the most common type in U.S. homes in Rover’s 2025 Most Popular Dog and Cat Breeds Report.
• The analysis draws on more than one million user-submitted pet profiles plus a 1,000-person survey, a method that captures household dogs rather than registry counts.
• Among purebred favorites, the Labrador Retriever leads, the Golden Retriever now places third overall, and the Goldendoodle slips behind them compared with 2024.
• The Miniature Poodle is the top trending breed for 2025, while the Japanese Spitz, Spinone Italiano, and Gordon Setter rank as the rarest.
• Survey insights report loyalty as the top desired trait, size as a key consideration, roughly 65 million dog-owning households nationwide, and average essential expenses of about $1,533 a year with many pets sourced from stores or shelters.