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Musk’s xAI and X Sue Apple and OpenAI, Alleging iPhone ChatGPT Deal Illegally Locks Out Rivals

The Texas case seeks to block Apple’s ChatGPT integration as an unlawful exclusive that directs iPhone users to OpenAI.

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"Unfortunately, what choice do we have? Apple didn't just put their thumb on the scale, they put their whole body!" Elon Musk wrote on X on Monday.
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Overview

  • xAI and X filed a 61-page antitrust complaint in the U.S. District Court for the Northern District of Texas, alleging Apple and OpenAI conspired to stifle AI competition.
  • The suit claims ChatGPT is the only generative AI natively integrated into iOS and accuses Apple of suppressing competitors by deprioritizing X and Grok in App Store rankings and delaying reviews.
  • The plaintiffs seek a jury trial, injunctive relief to halt the practices, and billions of dollars in damages.
  • OpenAI called the filing a continuation of Elon Musk’s “pattern of harassment,” while Apple has previously said the App Store is designed to be fair and free of bias.
  • The complaint cites Apple’s U.S. smartphone share at about 65% and OpenAI’s chatbot share at 80%, though reports note other AI apps like DeepSeek and Perplexity have also topped App Store charts since the AppleOpenAI partnership.