Musk's X Sees Ad Revenue Drop As It Tests New Paid Tiers Without Headlines

X's ad revenue has declined every month since Musk's takeover, with a 78% year-over-year drop in December.
X is testing subscription tiers Basic, Standard and Plus with varying levels of ads.
Musk removed headlines from news links, now only showing images, to improve "aesthetics."
The ADL will resume advertising on X after a feud with Musk over hate speech claims.
Musk wants more long-form content posted directly to X instead of links to other sites.