Overview

• Elon Musk posted on X urging users to cancel Netflix "for the children," echoing a Libs of TikTok post that highlighted Netflix diversity metrics.
• The campaign centers on creator Hamish Steele and his series Dead End: Paranormal Park after criticism tied to remarks about slain activist Charlie Kirk.
• Brazilian federal deputy Nikolas Ferreira said he canceled his subscription, showing the boycott’s uptake beyond the United States.
• Netflix shares fell about 2% on Wednesday and roughly another 2% on Thursday, coinciding with the campaign’s latest surge in attention.
• Asked about the boycott and related criticism, Netflix declined to comment, and the online push continued to circulate widely.