Overview

• Elon Musk announced Macrohard on X, calling it a “purely AI software company” and saying the project is “very real.”
• xAI filed a U.S. trademark for Macrohard on August 1, listing broad AI goods and services, including software for speech and text generation and for designing and running video games.
• Musk says Grok would spawn hundreds of specialized coding and media agents that work together and test software by simulating human interactions in virtual machines.
• Business Insider reports Grok replied on X that AI could theoretically replicate Microsoft’s operations and indicated the effort is hiring; xAI and Microsoft did not provide comment.
• Coverage links the project to xAI’s Colossus supercomputer expansion in Memphis and to large Nvidia GPU procurement plans reported across the AI sector, though product details and timelines remain unspecified.