Overview
- Musk says the goal is a company that can do anything short of direct manufacturing, using an Apple-style outsourcing model for physical products.
- Macrohard is described as a fully AI-driven operation that uses xAI’s Grok agents to write and continuously improve production-grade software with minimal human oversight.
- xAI imagery shows the Macrohard name on the Colossus II supercomputer site in Memphis, where the project is set to run on Nvidia GPU infrastructure.
- xAI filed a USPTO trademark for “macrohard” on August 1, seeking protection for downloadable computer programs and software.
- Hiring has begun for the initiative, though only a few Macrohard-specific roles are publicly listed, and Musk has floated a nearer-term goal of delivering an AI-generated game before the end of next year.