Overview

• Grok Imagine remains free to US users for a limited time, broadening access beyond premium subscribers.
• Spicy mode still allows users to generate nude deepfake videos of celebrities and non-famous individuals without effective moderation, disproportionately sexualizing women while only rendering men shirtless.
• Musk announced that starting August 7, brands can pay for ads embedded in Grok’s chatbot responses to cover AI operating expenses.
• Musk is restoring the Vine archive and promoting Grok Imagine as an AI-powered successor for six-second video clips.
• Competitors like Google’s Veo and OpenAI’s Sora maintain stricter controls against celebrity deepfakes, highlighting Grok’s unusual permissiveness and raising ethical and regulatory concerns.