Overview

• On August 6, Musk convened a live Spaces with X’s engineering and product leads to unveil a fully automated, AI-driven ad ecosystem built around Grok.
• Grok will insert targeted product ads into its chatbot answers, aligning solutions with user queries and opening a fresh revenue channel.
• Advertisers can soon submit a single ad creative and rely on Grok to execute end-to-end campaign management—from audience targeting to optimizations.
• New AI features include real-time brand-safety assessments and an aesthetic scoring system that rewards high-quality visuals with lower costs and prime placements.
• A native in-app checkout feature will enable users to complete purchases directly within X following ad-driven recommendations.